This is good news coming from WhatsApp, the global and popular messaging app. WhatsApp is making it easier for small and medium enterprises to swami interact with their customers. When it comes to chats and communication for both personal and business, WhatsApp is the choice app.
WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions.
As explained by WhatsApp:
“Now you can easily discover something you’d like to buy from your favourite business by tapping on the new shopping button at the top of chats.”
Similar to the new Shop options on Instagram and Facebook, the WhatsApp shopping button takes you through to a product listing in-app, where you can select items and tap through to make a purchase.
It’s a relatively small addition, but it could have a big impact, especially as WhatsApp looks to build on its presence in India, where it’s already the most used messaging app, and a key platform for keeping millions of Indian users connected.
Last week, India approved the broader use of WhatsApp Pay in the nation, which WhatsApp quickly followed up on with the addition of funds transfers within the app.